We Weren’t Just Looking for Protein.
We Were Looking for a Replacement for Junk.
We’ve spent the last few months talking to customers like you.
You told us:
- “I still end up eating junk food when I’m tired.”
“Protein snacks taste so bad—I just can’t keep up with them.”
“I wish there was something healthier that I actually enjoyed eating.”
We heard you.
So we started searching.
We didn’t want just another protein bar or another drink to throw on the shelf. We wanted something that could replace the snacks you crave.
Something you'd reach for without forcing yourself. Something that tastes so good, you forget it's healthy.
After weeks of testing and sampling, we finally found it—not in Singapore, but in Korea.